Cryptique Secures Strategic Investment to Enhance Web3 Marketing Intelligence
Cryptique, a Dubai-based analytics and attribution platform founded by Parth Agarwal and Akshit Varsani in 2024, has closed an angel investment round to advance its Web3 marketing intelligence solutions. The funding, backed by prominent entrepreneurs and global investors, follows the company’s showcase at Token2049 Dubai, a premier Web3 event.
The platform addresses a critical gap in Web3 user acquisition: the lack of visibility between traditional marketing channels—such as social media or influencer campaigns—and on-chain behavior like wallet interactions or token transactions. This disconnect often results in inefficient spending and suboptimal growth strategies for projects allocating millions to user acquisition.